Mautic was founded in 2014 by David Hurley with a vision to create the world’s first open-source marketing automation platform. The goal was to provide small and medium-sized businesses with marketing automation capabilities that were previously only available through expensive enterprise solutions like HubSpot, Marketo, or Pardot.
The first stable release of Mautic (version 1.0) was launched in 2014, built on the PHP Symfony framework. Key early features included:
- Email campaign builder
- Contact management and segmentation
- Landing page builder
- Form builder
- Basic marketing automation workflows
Mautic quickly gained traction in the open-source community, attracting contributors who wanted to democratize marketing automation technology.
¶ Growth and Community (2016-2019)
During this period, Mautic experienced significant growth:
- 2016: Mautic reached 5,000+ GitHub stars and 100,000+ installations
- 2017: Introduction of Mautic Association (non-profit to govern the project)
- 2018: Version 3.0 released with improved UI/UX and performance
- 2019: Over 200,000 active installations worldwide
The community grew to include developers, marketers, and agencies who contributed plugins, translations, and documentation.
In November 2019, Mautic was acquired by Acquia, a Drupal-focused digital experience company. This acquisition raised concerns in the community about the project’s open-source future. However, Acquia committed to:
- Keeping Mautic open-source (GPL-3.0)
- Maintaining community governance through the Mautic Association
- Investing in development and enterprise support options
Post-acquisition, Mautic continued to evolve:
- 2020: Version 4.0 released with modernized architecture
- 2021: Introduction of Mautic Cloud (hosted SaaS option)
- 2022-2023: Focus on performance improvements and bug fixes
- 2024: Version 5.0 with major UI overhaul and new features
- 2025-2026: Version 7.0 with enhanced automation and integrations
- Early versions: Monolithic PHP application
- Version 3.x: Improved modularity and plugin system
- Version 4.x+: Better API support, webhook integrations
- Version 5.x+: Modern JavaScript frontend, improved performance
Mautic developed a rich integration ecosystem:
- CRM integrations (Salesforce, HubSpot, SugarCRM)
- E-commerce platforms (WooCommerce, Magento, Shopify)
- Social media platforms (Twitter, Facebook, LinkedIn)
- Analytics tools (Google Analytics, Matomo)
¶ Community and Governance
The Mautic Association remains the governing body, ensuring:
- Open-source license preservation
- Community input on roadmap decisions
- Annual Mautic conferences (Mautic Conference/Mautikon)
- Local community meetups worldwide
As of 2026, Mautic is:
- Used by 400,000+ organizations worldwide
- Available in 50+ languages
- Supported by a network of certified partners
- Maintained by a dedicated core team and community contributors
Mautic continues to be the leading open-source marketing automation platform, competing with commercial solutions while maintaining its commitment to open-source principles.